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Digital Experience Design

English language only.

We are connected to the people we care about, make futile or important decisions and get many things done with the help of technology. To design media and technology is to shape daily life. This raises important questions. How do we want to live in the future? How do we ensure that technology helps us, improves and supports our lives, in a meaningful way? The future may be hard to predict, but by designing it we can give it direction.

"Digital Experience Design is about immersing yourself in an interesting design challenge, expressing your talents and making a difference in society. And I love being a part of this"

Judith Gaffert - Lecturer Digital Experience Design


In the minor Digital Experience Design students improve the skills that are important to solve these questions of the future: Human Centered Design, Intercultural Communication, Critical Design, Storytelling, and reason about media in a digital society. This enables students to work on complex challenges in many professional fields. By looking at issues from an international perspective and by cooperating with international students they can see these in a broader context and better understand the impact of their designs.

The minor DXD is closely associated with the lectorate Interaction Design. The students benefit from the extensive professional and research experience of the lector and researchers, and the availability of specialist teachers. In addition, partner companies of the lectorate collaborate with teachers and students of the minor in order to provide meaningful educational cases and context. This way, the students learn a lot about doing applied research and build new ties with the professional community.


After completing the minor DXD successfully you can:

• design and create meaningful interactive products and/or services in response to the given societal challenge (all courses)

• apply a Human Centered Design process for interactive products or services (Human Centered Design)

• reason about ethics, empathy and meaning of media and apply these insights in a design project (Media)

• show intercultural sensitivity, knowledge and competency in diverse intercultural contexts (Intercultural Communication)

• create meaningful stories based on the principles of Emotion Based Storytelling (Story Creation)

• use design to ask yourself critical questions and challenge others to ask new critical questions (Critical Design)


“Information overload” project

“Happy Diary” project

"Moodfood" project

More info

Practical information

Duration: 20 weeks

Contact hours: 15-20 per week

Study load: 30 ECTS

When: September 2021 - January 2022 (only fall semester)

Location: Eindhoven

Language: English

For more information about the curriculum or to request a copy of the syllabus, contact the minor coordinator: Ferry Wonders,